"Is that a Hippo in the Water?"
My photo of a log floating off Goose Spit.
This is to illustrate. This illustration by Charles Dana Gibson who was a master at communicating whole stories with just one of his drawings. The caption at the bottom reads " A Little Story, by a sleeve". I posted it here because it shows "getting the message out" can be accomplished in few words, but not without style. I endeavor to imitate him so that I can bring valuable insight and communicate information about media and marketing in my projects as well.
My Mini Articles About Marketing
Stock Photo sites are great. A source for finding photos for your marketing. Professional people use them all the time when they don't have something suitable of their own or have no big budget or time for a photo shoot. It always makes me grin when I see a stock photo that has been used by different people in different ways. I remember one particular picture of a girl holding a computer and smiling that was quite popular. I saw it on various websites and print ads alot for a few years. Doubt she even knew how great her picture was. Below are a couple pictures of an equally popular wise guy who was worth a second look.
The fine print. Or rather the very small print that we see on all kinds of marketing materials is just way too small. It has its place on pill bottles (not a large canvas to work on) and some disclaimers and legalese that know body wants us to read anyway. But honestly if we have to get our reading glasses on to see a business card, then it's too tiny. Is there too much info that needs to be on it? Then do a brochure. I see lots of space around little bits of type far too often. In fact I didn't include an example here because there are too many and I would embarrass someone in the process. Websites geared for seniors with wee letters, in grey, on black backgrounds, how thoughtful. Some say bigger type doesn't look as professional. Hogwash. Remember messages don't get read at the best of times. At least my typo's are always in plain view.
Lost in Translation. Yes, some messages seem to come out differently in other languages, but it works both ways. Maybe there is a chinese person laughing at our wording of things in chinese (Englese) the same way we find a bit (quite a bit) of humour in their Chinglish sometimes. It is very hard to get a message across without a proper native translation. And even then there is no certainty. How do you know? You can't read it. Could still sound funny. In fact this probably convey's "I can't believe its not butter" after all, if you really take time to think about it.
The Internet never forgets. A common saying which relates to watching what you say or display on it. Who really pays attention to this? If you are doing social media then you need to keep this in mind, and doubly so. Triply so if you’re doing someone’s Facebook page as a professional. Most of the common websites you post your content and comments to own and control what you give them. And this is long after you thought you took it down or deactivated your account. Regular websites you have made and host yourself are remembered by programs and can still be viewed. Just ask the Way Back Machine to find an old version of a website. Google has got everything it ever indexed I'm sure. So whether you keep tight lipped, or let it all hang out, one thing is for sure, you can kiss your content goodbye if you put it out there on the internet.
Do local businesses really need to have a mobile web presence? It wasn't that long ago that we didn't even need the internet and only recently that most businesses realized they should probably have a website of some sort. But the mobile web is growing very fast. Mobile devices now out number the global population. And research shows that smart phone users will ignore sites that are not mobile friendly.
People continue to want more summarized info that is easily found. Serve it up to them in a digestible form they are not only expecting but also fills their immediate need instantly and conveniently. The fast food industry has become huge and profitable because it delivers in this very same fashion. Before the internet we really only had the Local Yellow Pages book to thumb through, but now searchers often head online for info instead. So your business needs to be found there and with a mobile friendly site when they do.
There are many directories online like the Yellow Pages and social media sites where you can have your business details displayed with out having your own web presence. You don't own or control any of it, you have created an online asset for them. In return though, you have hopefully gotten some exposure. From a visitor and traffic perspective social media is still only responsible for a small percentage of views to your info.
So when internet users turn to search will they find you? If you want to develop something online that is your very own mobile consumer friendly site then the .Tel is a great solution. It's incredibly affordable, easy to create and maintain. It can then be linked to any of your marketing efforts. It gets an awesome rating from Google for mobile test. Unlike any other domain the .Tel is unique because the information is stored right in the DNS.
So it's fast, requires no hosting and shows up appropriately whether someone is using a tablet, desktop or any kind of phone. The simple editor provides many options for great content. You can even manage it from your phone. You are not obligated to continuously add anything or respond to comments either the same way you are with social media. Set it and forget it, or change things up whenever you like. Your current info is always up to date in real time, unlike old directory listings that can continue to be inaccurate.
When someone searches the internet will you be there. Have you got a web presence that is mobile friendly? Have you got a web presence?
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